Why buy advertising inflatables?

There are several goals that any marketing program hopes to accomplish. Advertising inflatables help you meet or exceed those goals in an affordable way that pays off with increased sales.

Goal #1 - Advertising Inflatables Gain Consumer Attention & Increase Traffic

In order to increase sales, you must first get the attention and the traffic of your customer. Advertising inflatables and balloons have high visibility and offer immediate and lasting visual impressions. Outdoor advertising inflatables literally stop traffic on streets and demand the attention of your prospects. Giant inflatable advertising increases location traffic by delivering a high visual impact right at the point of purchase. An added bonus includes improved media attention due to their uniqueness and photographic draw!

“I just wanted to drop a line to thank you for all your help with our purchase of our Inflatable Gorilla. Talk about a show stopper! WOW!! The quality and workmanship is top notch. The art design and paint job are first rate too. It's simple to inflate as well as deflate and store. Kids automatically gravitate to our Gorilla and the adults stop and stare.”

- Primrose Restaurants

Goal #2 - Inflatable Advertising Increases Brand Awareness

Branding, in its most basic form, is an effort to create remembrance in consumers. What could be more memorable than an inflatable 10m tall reproduction of your product, mascot or logo? The deep and long-lasting impression that is made by inflatable advertising is one of the most powerful, and greatly lends itself to increasing and maintaining brand awareness, brand identification and brand presence.

"As a company, our focus for marketing our brand names has been concentrated on events. We are involved in Summer festivals, community projects, sporting events, etc. Our inflatable cow has been a fantastic addition to our inventory of advertising weapons. With our large cow, our ability to make an event a fun day for everyone has been a useful tool in brand awareness. My plan for the future is to add a helium blimp to our inventory. Thanks again for your great work."

- Big Bag Promotions.

Goal #3 - Advertising Inflatables Connect On an Emotional Level with Consumers

It's a proven marketing fact- most buying decisions are emotional - not logical. When there is an emotional connection between the consumer and your company, you win the competitive edge over your competition! Inflatable advertising bridges the gap between "needing" your product or service and "wanting" your product or service. Once you provoke that emotional desire to buy- sales naturally follow.

"The inflatable Tunnel we purchased from you has proven to be a focal point of excitement and pride for our organisation. Opposing team coaches, fans and players all comment, often with envy, that they wish they had such a creative symbol and rallying point as our tunnel."

- Wickham Boys FC

Goal #4 - Inflatable Advertising Increases Sales/Response

All the time and energy you've put into your marketing plan would be worthless if you didn't achieve your desired end result- increasing sales or response. For businesses, sales are the name of the game. For organizations, schools, teams and other groups, an increase in membership, donations or attendance might be what's needed. Advertising inflatables, once again, answer the call with a proven track record of immediately increasing sales by 20% and creating impulse buys/reactions on the spot!

"Recently, we have acquired several inflatable advertising blimps for our market. All existing or new stores who have chosen to use these inflatables have shown substantial sales increases in their locations. We feel a sales increase of £200-£500 daily can be directly attributed to your helium blimps. This brings us great exposure in a market where everyone is fighting for brand identity. Thanks for all your help and we look forward to doing continued business."

- Counties Restaurants

Goal #5 - Advertising Inflatables Offer Easy Implementation

Most marketers have fought the battle of trying to "pull off" an event only to find out that nothing was as easy as it first appeared. Point of sale marketing often becomes cumbersome due to space, mobility or complication. Ice Inflatables outdoor advertising inflatables, however, are compact when deflated making them easy to transport and store, and lightweight and easy to set up. By using inflatable advertising, your marketing event will come off without a hitch!

"Thank you so very much for all of your efforts in creating our inflatable logo. The quality of the product is excellent. It is easy to use and surprisingly small when deflated. The logo helped attract a lot of attention at our recent open day event and I am sure contributed significantly to a successful campaign."

- Newcastle University

Goal #6 - Stay Within Budget

There are very few companies and organizations that have an unlimited amount of money to spend on their marketing efforts. Surprisingly, advertising inflatables are very affordable additions to your plan that not only last and last, but also provide a fabulous return on investment in sales turnover.

"I currently own six franchises and I've used your inflatable products to great effect. I position the Sandwich advertising inflatable by the road in front of my shops to attract new customers. As a fairly conservative estimate, the inflatable attracts 100 new customers per week. Since I usually have the inflatables displayed at all six shops, I average 600 new customers per week. Assuming a franchisee runs at a 30% profit margin after break-even, then the inflatable will pay for itself 4-6 times within a year. I would strongly recommend the use of advertising inflatables to all retail business’s because they work."

- Simply Sandwiches, West Yorkshire

Basic Types of Outdoor Advertising Inflatables:

Cold-Air Advertising Balloons | Airtight Inflatables | Helium Advertising Balloons

What Type of Advertising Inflatable Is Right For You?

Popular Inflatable Advertising Product Lines:

Markets That Frequently Use Inflatable Advertising:

Have additional questions about our advertising inflatables? We'd love to answer them for you.

Click Here today for more information about our products.